Digiday
7 months agoMarketing
Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns
OOH media agency, Billups, has launched a new analytics platform that uses machine learning tech to track and measure OOH campaign performance.
The platform captures both traditional and digital campaign performance, with the goal of positioning OOH as an option for lower-funnel performance campaigns, not just branding. [ more ]